About

PORTRAIT – Dulce Daniel

I began my career at 16 as a window dresser, working as a freelancer for five years while developing my visual style and a passion for crafting narratives through spatial design. I then spent 15 years at Massimo Dutti, where I honed my skills in window dressing and visual merchandising, before serving as Window Dressing Manager at Cofemel/Tiffosi for six years. My career naturally evolved toward art direction: I worked as an Art Director at RTP – Radio and Television of Portugal (Northern Production Center) for six years and concurrently during the final three years of that tenure as a Set Designer and Art Director at Snowberry – production, where I spent six years creating sets and concepts for fashion and advertising. Today, I work as a freelancer, developing projects in art direction, set design, and prop styling in collaboration with both portuguese and international brands. My focus is on transforming ideas into visual environments defined by distinct identity, attention to detail, and storytelling.